Breakthrough Conference
Developed the full brand identity deriving from the conference theme and scripture. Collaborated with the Social Media and Logistics teams to align on scaling to Instagram content and the physical stage backdrop design.
Concept
The conference directors chose the theme of Breakthrough and verse Acts 13:47 “For this is what the Lord has commanded us: “ ‘I have made you a light for the Gentiles, that you may bring salvation to the ends of the earth.’” to move toward renewed hope after the darkness of quarantine.
To support this narrative, I created a visual system built around the progression from darkness to light, using complementary purple and yellow tones to symbolize transformation and renewal.
For the logo, I also drew inspiration from Ezekiel 36:26 “A new heart I will give you, and a new spirit I will put within you; and I will remove from your body the heart of stone and give you a heart of flesh.” The heart of stone is turning to flesh and radiates the Light of Christ.
Scaling
I collaborated with the Social Media, Logistics, and Workshop Teams to make sure the identity was applied consistently across video content and promotional materials, creating a cohesive experience that reinforced the conference's message.
